365 Radio is pleased to announce that we are expanding our already robust network to include a new digital magazine. While 365 is already the go-to place for online radio, we hope it will soon be the go-to place for reviews, interviews, news, and more through our new magazine.
Alongside the senior staff of JL Hensley , Sully Mc Fly and Alan Cooke, 365 is bringing onboard writer and editor John Ross to help spearhead this project. “I’m thrilled to be a part of this project,” says Ross, “I believe working with the 365 Network will be a great opportunity to put my skills and experience to work, and help build this magazine into something special. JL has a great vision of what this network can be, and I look forward to being a part of it.” CEO and founder of the 365 Radio Network and its sister network Midwest Broadcasting Group JL Hensley feels this is a logical step forward for the networks. “We are very excited to have John onboard with us, we all see this as a further building block for 365 / MBG networks and it further widens the services we offer to our artists. It reiterates our vision that we are a network that is determined to support the indie bands and continue to strive to find new & innovative ways to give these bands the best possible platform to be heard …. We have no doubts that John is the perfect person to lead this new offering.” While the details of the format and name of the magazine are still yet to be determined, rest assured that the final product will live up to the standard of excellence already put forward by the 365 Network in other mediums. Be sure to stay tuned to your favorite 365-affiliated station for more info, as the details of the magazine will be announced soon!
Internet radio has been a steadily growing music format since high
speed web connections became the norm, but what exactly does that mean
for musicians and fans?
The Growing Phenomenon of Internet Radio By: John Ross
Ever since the dawn of recorded music, the ways in which we consume and
enjoy our favorite songs have been ever changing. With the rise of
internet streaming, many traditionalists fear that the days of tuning in
to your local radio station for the music that you crave may be over.
However, digital technology has given birth to a whole new type of
broadcasting: Internet radio. It used to be that producing a radio
hit was a near sure-fire path to stardom for up-and-coming new bands.
But, with FM rock radio already struggling or dead in many markets, can
internet radio provide a medium for these bands to connect with an
audience? Many investors in the format, such as The 365 Radio Network , and The Midwest Broadcasting Group (MBG) believe the answer
to that question is a resounding “Yes!” It takes a lot of resources
to compete in the radio business. But, while super-conglomerate
corporations have largely gobbled FM stations up, Internet radio groups
like 365 Radio Network are often supported by loose associations of
sponsors and fans. For artists, this means an opportunity to get
their work out to a wider audience, even if it wouldn’t typically be
considered “radio friendly”. The 365 Radio Network, for example, manages
11 different stations with Midwest Broadcasting Group contributing with
a further four, which span just about every rock and metal subgenre.
More importantly, each of these stations is available worldwide, in 218
countries to be exact. Gone are the days when a band had to obtain huge
local radio success before being considered for heavy airplay
nationally. This is a huge deal for fans as well, since the
selection of music available to them is no longer geographically locked.
Even the pastorally named Midwest Broadcasting Group can be accessed at
anywhere around the globe. Internet radio also gives fans an
unprecedented level of power over what songs and stations succeed. With
many stations being funded by ad revenue, listeners are supporting their
favorite station every time they tune in. Some stations, like 365’s
WNDY Radio, even allow listeners to vote on songs to determine which
tracks get the most airplay. By combining this unique level of user
interaction, with an unparalleled variety of artist rosters, internet
radio has become a quickly growing format. Since their creation in 2012,
The 365 Radio Network and Midwest Broadcasting Group has reached an
average 10 million listeners monthly, and nearly 100 million unique
listeners total. How will this new level of fierce competition affect
the radio market? Only time will tell, but one thing is certain: There
has never been a better time to be a music enthusiast!
